Media

A group of young people sit on the grass with a laptop
Media Publication

AI Grows Up: Media Audiences' Needs

Our roundup of the latest insights on the AI landscape shows that GenAI has moved into the mainstream. This shift has consequences for media companies as they roll out this transformational technology. There is a need to grapple with behavioural shifts, audience needs, questions and red lines.
Tech Tracker Publication

Females and the younger generation tend to share more selfies on social media

Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
Consumers Survey

Boiling the Frog

Andrew Green, Global Head of Audience Solutions at Ipsos Connect, blogs on the inexorable rise of Ad blocking.
Marketing Publication

The Many Faces of Modern Motherhood

Marketers and advertisers crave simplicity. But, by simplifying the lives of consumers are they failing to understand the complex ecosystem of identities related to motherhood?
Media Publication

Future of TV

With content that follows you, more seamless interplay between screens, personalisation and deeper levels of immersion, the future of television looks more exciting than ever.
Ipsos Connect Tech Tracker Q1 2016
Tech Tracker Publication

7 out of 10 Britons use a Smartphone to access the Internet

Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
Tech Tracker Publication

Ipsos Connect Tech Tracker Q4 2015

Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
Tech Tracker Publication

Ipsos Connect Tech Tracker Q3 2015

Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
Tech Tracker Publication

Ipsos Connect Tech Tracker Q2 2015

Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
Tech Tracker Publication

Ipsos Connect Tech Tracker Q1 2015

Ipsos Connect's Tech tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
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