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Early morning kick-offs threaten live viewership for 2026 FIFA World Cup, as commercial sponsorship facing disengagement in Great Britain

New polling data from Ipsos reveals that the late evening and early morning UK start times for the 2026 FIFA World Cup are set to heavily disrupt how British audiences consume the tournament. The study, conducted between 5th and 8th June 2026 among 1,099 adults aged 16–75 across Great Britain, indicates a dramatic shift toward highlight packages and catch-up options for morning fixtures.

18.06.26

Tech Tracker Publication

7 out of 10 Britons use a Smartphone to access the Internet

Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.

29.03.16

Tech Tracker Publication

Ipsos Connect Tech Tracker Q4 2015

Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.

15.12.15

Tech Tracker Publication

Ipsos Connect Tech Tracker Q3 2015

Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.

02.09.15

Tech Tracker Publication

Ipsos Connect Tech Tracker Q2 2015

Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.

24.06.15

Tech Tracker Publication