Television


Entertainment Survey

Eurovision polling: fears of “nul points” for the UK on the rise as public selects which songs political leaders would sing in Switzerland

Just over two in five (43%) think that the UK will receive no points in this year’s Eurovision Song Contest, a 19 ppt jump from last year.
Television Survey

Stephen Fry tipped to triumph in Celebrity Traitors, while Alan Carr expected to struggle, according to Ipsos poll

Stephen Fry is the fan favourite to triumph on the upcoming celebrity edition of The Traitors.
Entertainment Survey

Half of 16–34-year-olds trust news from online influencers, even with concerns about ‘widespread fake news’

Only 31% of Britons trust online news from influencers and individuals a great deal or a fair amount. However, this rises to half of 16–34-year-olds. 55% of younger people say they get online news from influencers every single day, despite thinking ‘fake news’ is prevalent.
Sports Survey

Football fans prefer Alan Shearer / Mark Chapman as potential Lineker replacements for Match of the Day

As Gary Lineker prepares to depart from Match of the Day, a new Ipsos survey reveals divided public opinion on who should fill his shoes.
Television Survey

I’m a Celebrity… Get Me Out of Here fans are most likely to want Jill Scott to win, with Mike Tindall a close second

One in four I’m a Celebrity ... Get me out of here! fans expect Jill Scott to be crowned Queen of the Jungle
Television Survey

Boris the Bombshell? Britons say Johnson's odds of reaching the Love Island final are higher than Starmer's

If leading politicians were to take part in Love Island, who do Britons think would make it to the final?
Media Survey

12 points to….? What Britons think about the UK’s Eurovision chances

Half of Britons think it is likely the UK will get no points in the 66th Eurovision Song Contest Final this weekend despite promising odds at the bookies.
Television Survey

Licence fee seen as most preferred source of BBC funding

Latest omnibus research from Ipsos on attitudes to the licence fee as a source of funding for the BBC.
Content Marketing Publication

What makes great content? Learning from Squid Game’s success

What can we learn from one of the most high-profile and record-breaking pieces of content from the past year?