Methodology

In ten years’ time, the research ecosystem will look very different. New scenarios on the future of research from Elsevier and Ipsos uncover the biggest drivers of change shaping how knowledge will be produced and shared in the future.

This paper explores a variety of approaches where offline and online interviewing can work together to maximise response and minimise survey error.

Survey results from research conducted amongst techUK members on Brexit and the way forward

The latest Ipsos Research Methods Centre newsletter features our thinking on push to web survey design, whether it is time to think again about response rates, sampling issues for special populations, and more.

As data collection methodologies evolve from pure face-to-face, Ipsos has been actively innovating in push to web and mixed mode research.

PAMCo’s innovative methodology combines data from three sources to provide an overall picture of publisher audiences across print and digital platforms.

Two new reports published detailing the findings of response rate and incentive experiments for the Office for National Statistics.

The Ipsos Research Methods Centre (RMC) was launched in July last year and replaces the Research Methods Unit. The RMC is an integrated research unit which provides expertise in advanced data analysis, sampling and survey methodology generally. Our mission is to ensure that all of our quantitative research – whether using traditional or cutting-edge methods - is conducted to the highest possible standards.