Online Research


Social Listening Publication

Communicating Public Health: Conversations about the COVID-19 pandemic - Report 4

This, the fourth report of four for Future Care Capital from Ipsos, looks at some of the discussions about mental and physical health among social media users during the pandemic.
Social Listening Publication

Communicating Public Health: Conversations about the COVID-19 pandemic - Report 2

Humour, strong emotions and videos about hand-washing in evidence as the British public turns to social media during lockdown according to this second in our series of four reports for Future Care Capital from Ipsos.
Data Collection Publication

Mixed Mode Research: Reaching the right people in the right way to get the data you need

An introduction to designing participant-centric, efficient and future-proof research with greater survey coverage.
Audience Measurement Publication

Ipsos iris: An online publisher pack

From January 2021, Ipsos iris will be the official source for online audience measurement and ad campaign verification in the UK endorsed by UKOM. To help online publishers understand any compliance requirements associated with the tagging element of this important research study, Ipsos has produced an Online Publisher framework Pack.
Media Survey

Ipsos launches its new creative assessment solution: Creative|Spark on Ipsos.Digital Platform

Ipsos announces the launch of Creative|Spark, its new online solution to evaluate video creative, is live in 16 countries.
Healthcare Publication

Medical crowdsourcing: What are Physicians communicating during COVID-19? [15 April 2020]

Ipsos’ regular qualitative analysis of the G-MED Global Physician Online Community.
Online Research Publication

A New World: Transitioning research online

The decision to move from offline to online research should not be “if”, but when.

Ipsos named as UKOM research supplier from 2021

Online audience measurement body UKOM (UK Online Measurement Ltd.) has appointed Ipsos as the new supplier of the UK industry standard for online audience measurement from January 2021.
Market Research Publication

Mobile-First Best Practice Guide

Our latest best practice guide outlines the benefits of mobile-first and the simple rules you should follow when designing or reviewing an online survey.