Policy

Police crime justice
Crime, Justice, Police Survey

Half of Britons oppose Labour's Plan to Tackle Prison overcrowding but blame the Conservative government for prison overcrowding

A new Ipsos survey reveals that the British public are divided on Labour's plan to address overcrowding in prisons, with a significant majority expressing concern over the state of the criminal justice system.
Row-of-houses
Housing Survey

Research by Ipsos for Barclays identifies potential to unlock capacity in the housing market

New investigation into the scale and nature of the ‘right-sizing’ market used by Barclays to recommend five policy changes.
gaming industry
Gaming Publication

A call to action for a brighter future for the European video game industry

Policy recommendations shaping the European video game industry. Download our 2023 Key Facts Report and Manifesto now.
trohpy-being-raised
Policy Survey

Manifesto Championship

Which announcements ranked best across eight policy areas? Our Championship tested 56 of the key policies announced in party manifestos with the public. Using a message testing approach called Ipsos DUEL, each participant was shown a random selection of 16 policy pledges in their own mini-tournament, knocking out the worst performing to select an overall winner.
Debating Responsible AI: The UK Expert View
Artificial Intelligence (AI) Publication

Debating Responsible AI: The UK Expert View

New research from Ipsos delves into the pressing issue of responsible artificial intelligence (AI) with insights from 10 distinguished UK experts.