Research study conducted for The Times Newspaper - published 30 October 1997
MORI interviewed a representative quota sample of 1,772 adults aged 18+ at 166 sampling points across Great Britain between 24-27 October 1997.
Political Attitudes in Great Britain for June 1997. Research study conducted for The Times 20-23 June 1997 containing questions on economic optimism, issues facing Britain, satisfaction with party leaders and voting intention.
MORI's first political survey after the election date was announced on 17 March: Data on voting intention, satisfaction with party leaders, issues facing Britain, economic optimism, party identification.
MORI Political Monitor survey for The Times, including additional questions on Labour's readiness for government and the Conservative "New Labour, New Danger" campaigning slogan