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Political Pulse

Ipsos Political Pulse
Political Pulse Survey

Two in three Britons (66%) think Starmer should not lead Labour into the next General Election but are divided on when he should go

The latest Ipsos Political Pulse, conducted between 8-12 May 2026 among 2,191 British adults in conjunction with ITV/Peston, reveals a challenging landscape for the current government, with low favourability for Prime Minister Keir Starmer and a significant shift in public expectations regarding Reform UK leader Nigel Farage.
Ipsos political polling
Political Pulse Survey

Badenoch drops to worst Ipsos favourability score as Conservative leader, while Farage continues to top ratings

17% hold a favourable opinion of leader of the opposition Kemi Badenoch, while her score of 49% unfavourable is her worst in this series as Conservative party leader – Shadow Justice Secretary Robert Jenrick follows closely behind, with 16% favourable.
Westminster
Political Pulse Survey

Favourability ratings for Starmer, Reeves and Labour all unwind this month

Public favourability ratings for Keir Starmer, Rachel Reeves and Labour all dip this month, cancelling out much of last month’s improvement.
Ipsos Political Pulse
Political Pulse Survey

Boost for Keir Starmer as ratings improve - but public think his government are doing a poor job on issues that matter most

29% of Britons hold a favourable view of the Prime Minister (+8 from February), while 46% are unfavourable (-9).
Ipsos Political Pulse
Political Pulse Survey

More Britons considering voting Reform UK since the General Election

The top reasons public give for considering Reform are immigration and a desire for change. Those considering Labour do so because the party best represents their values and because the NHS is an important issue to them.
Ipsos Scotland political pulse
Political Pulse Survey

Public critical of Scottish Government’s record but aren’t convinced that Labour would do a better job

Scottish Labour leader Anas Sarwar and Prime Minister Keir Starmer’s favourability ratings are the lowest Ipsos has measured for either politician since this polling series began in October 2022.
Ipsos Scotland political pulse
Scotland Survey

7 in 10 Scots hold unfavourable opinion of Donald Trump and Elon Musk

71% of the Scottish public hold an unfavourable opinion of US President Donald Trump. A similar proportion – 70% - have an unfavourable view of Elon Musk.
Ipsos Political Pulse
Political Pulse Survey

More Britons favourable towards Nigel Farage than Keir Starmer, Kemi Badenoch and Ed Davey

Three in ten are favourable towards Farage, 46% unfavourable.
Ipsos Political Pulse
Political Pulse Survey

Nigel Farage is seen as the party leader who most understands the problems facing Great Britain

41% of Britons say that Farage understands the problems facing Great Britain, followed by Prime Minister Keir Starmer at 36%.
Ipsos Political Pulse
Political Pulse Survey

6 in 10 Britons hold unfavourable opinion of Donald Trump and Elon Musk

Majority of Britons think second Trump presidency will have negative impact on global security and political stability in other countries
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