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Political Pulse

Political Pulse Survey

Burnham bounce continues with public more favourable towards PM than other leading UK politicians

New polling data from Ipsos in the UK, conducted 21–27 August 2026 explores attitudes towards leading politicians and parties in the run up to Reform UK party conference. Polling was conducted before Zack Polanski announced he was standing in the Holborn and St Pancras by-election.

04.09.26

Political Pulse Survey

When forced to choose Britons prefer a Labour government led by Keir Starmer to a Reform UK government led by Nigel Farage

New data from our Political Pulse survey, taken 20th-24th March, explores attitudes to GB political parties and leading politicians and whether the public prefer a Labour led government under Keir Starmer or a Reform UK led government under Nigel Farage.

02.04.26

Scotland Survey

Favourability towards Reform UK dips in Scotland while the SNP’s ratings hold up

John Swinney is the best rated of the party leaders, with a clear lead over Anas Sarwar and Malcolm Offord on most key leadership traits - although public sentiment is more negative than positive towards all the Scottish party leaders.

18.03.26

Political Pulse Survey

Over two thirds of Britons do not have confidence that the government is running the country with competence or integrity, Ipsos poll reveals

Over two thirds of Britons do not have confidence that the UK Government is running the country with integrity (68%), nor that they are running it properly, competently or seriously (69%).

19.02.26

Political Pulse Survey

Nearly half of Britons approve of Jenrick sacking, Ipsos poll reveals

Almost half (47%) of Britons think Kemi Badenoch made the right decision to sack Robert Jenrick and remove the Conservative party whip.

23.01.26

Political Pulse Survey

Britons narrowly split between Labour led by Keir Starmer and Reform UK led by Nigel Farage, poll reveals

When asked to choose between the Labour Party led by Keir Starmer and Reform UK led by Nigel Farage, 39% of Britons prefer Labour, while 35% prefer Reform UK.

20.01.26

Political Pulse Survey

Andy Burnham preferred to Keir Starmer as PM, narrowly leads Nigel Farage

Keir Stamer and Nigel Farage neck and neck – both lead Zack Polanski, Wes Streeting and Ed Miliband. Meanwhile, Kemi Badenoch is now in a statistical tie with both Keir Starmer and Nigel Farage

12.12.25

Political Pulse Survey

Half of Britons say that they want radical change, but Reform UK seen as both solution and risk

50% of Britons say they want radical change – but while 23% trust Reform UK to deliver necessary change, 34% worry that they would deliver undesirable reforms.

19.11.25

Political Pulse Survey

Nigel Farage leads Keir Starmer in head-to-head on who Britons would prefer as Prime Minister

Nigel Farage (33%) has a slight lead over Keir Starmer (30%) for the first time in a head-to-head series on who Britons would prefer as PM.

29.10.25

Political Pulse Survey

Britons split on whether they would prefer Labour or Reform UK to win the next election

If given a choice between the Labour party led by Keir Starmer and Reform UK led by Nigel Farage, Britons are split on which party they would prefer to win the next General Election. 38% say the Labour party led by Keir Starmer, while 35% say Reform UK led by Nigel Farage.

28.09.25

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