Political Pulse

50% of Britons say they want radical change – but while 23% trust Reform UK to deliver necessary change, 34% worry that they would deliver undesirable reforms.

Nigel Farage (33%) has a slight lead over Keir Starmer (30%) for the first time in a head-to-head series on who Britons would prefer as PM.

If given a choice between the Labour party led by Keir Starmer and Reform UK led by Nigel Farage, Britons are split on which party they would prefer to win the next General Election. 38% say the Labour party led by Keir Starmer, while 35% say Reform UK led by Nigel Farage.

Ipsos’ Scottish Political Pulse survey

Three in ten prefer Keir Starmer, and three in ten prefer Nigel Farage.

The public has more confidence in Reform UK to deliver change than any other party. 34% of people believe they have a good long-term economic plan, and 38% think they have a good plan for changing Britain generally, placing them ahead of both Labour and the Conservatives on these measures. However, a majority of Britons are not confident in any party.

Little public support for doctors strikes

Almost two-thirds (64%) say that the country is going in the wrong direction.

In a head-to-head with Nigel Farage, Keir Starmer continues to lead on who the British public think would make a better Prime Minister (32% Starmer vs 26% Farage) – although his lead is down compared to March (Starmer +11) and 35% say neither would make a good PM / it would make no difference. However, just over half (53%) say that it is not clear what Starmer stands for. In contrast, almost two-thirds of Britons (64%) say it is clear what Nigel Farage stands for.