Political Pulse

The latest campaign tracker explores attitudes towards which party has the best policies on key issues.

The first Ipsos Campaign Tracker of the 2024 General Election asks the public which issues will be most important in deciding their vote and which party has the best policies on them.

The April 2024 Ipsos Political Pulse explores public attitudes towards political parties and leading politicians

With a general election a certainty at some point in the next 10 months, a majority of people in Scotland would like to see change, according to the latest poll by Ipsos in Scotland.

58% are unfavourable towards the Conservatives according to the latest Ipsos Political Pulse.

Key long term political polling trends from Ipsos, including which political party has the best policies on key issues and which political party you trust most on key issues.

Long term UK political trends from Ipsos opinion polls about perceptions of the main UK political parties.

Ipsos takes the nation's pulse with polling trends on the public's economic optimism (or pessimism), the direction of the country, the impact of Brexit and the most important issues facing Britain.

Ipsos publishes the latest results of UK opinion polls and voting intention - updated 7 March 2024.