Politics

Ipsos Political Pulse
Political Pulse Survey

Two in three Britons (66%) think Starmer should not lead Labour into the next General Election but are divided on when he should go

The latest Ipsos Political Pulse, conducted between 8-12 May 2026 among 2,191 British adults in conjunction with ITV/Peston, reveals a challenging landscape for the current government, with low favourability for Prime Minister Keir Starmer and a significant shift in public expectations regarding Reform UK leader Nigel Farage.
Politics Survey

What do the World Cup and Scottish Referendum have in common?

Oliver Sweet, head of Ethnography, watched behavioural economics intervention in action during two of the major events of 2014.
Politics Survey

2014 on course to have lowest ever combined voting shares for Conservative and Labour

New polling and analysis from Ipsos shows that after 11 months of the year, 2014 is on course to have the lowest combined voting share for the Conservative and Labour parties since we started regular polling in 1978.
Social Media Survey

What can Twitter's reaction to the UK autumn statement tell us?

Steve Ginnis of Ipsos and Carl Miller of Demos write in the Guardian on our analysis of tweets during Chancellor George Osborne's autumn statement.
Politics Survey

Europeans remain financially insecure as Britons hold steady

Ipsos' latest Financial Security Monitor, a monthly survey carried out across 24 countries around individuals' financial security, shows European countries continuing to feel relatively financially insecure - six out of the eight bottom countries in our FS Monitor are EU member states.
Politics Survey

The Motivational Manager

How to motivate people in their jobs and in their lives has been a conundrum in our society for centuries – even Aristotle grappled with this during his lifetime. So how do companies motivate people in their jobs in the 21st century?
Politics Survey

Monty beats the bear in battle of John Lewis ads

Facial coding research from Ipsos ASI shows John Lewis' 2014 Christmas ad is more compelling than the retailer's 2013 effort.
Politics Survey

Economist / Ipsos Issues Index - November 2014

This month's Economist/Ipsos issues index shows that a third of the public (33%) are concerned about the economy, an increase of three percentage points since last month, and the first month on month rise in concern about this issue in over a year.
Politics Survey

The delicate relationship between the world's biggest NGOs and multinational corporations

Ipsos decided to run a global online survey to ask adults their views on the relationship between large corporations and global Non- Government Organisations (NGOs).
Politics Survey

Who are the Green party's supporters, and should Labour be worried?

As with UKIP, the Green party has the potential to cause some electoral headaches for the traditional parties, says Gideon Skinner in the New Statesman.
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