On the eve of a major conference on the nature of political leadership, hosted by King's College London and Ipsos, new polling and analysis from Ipsos shows that the public's average satisfaction ratings of the three main party leaders combined are lower than we have ever seen at an equivalent point before an election.
With fewer than nine months to go until referendum polling day, new research reveals that over four in 10 voters in Scotland do not feel well informed about the issues being debated in the campaign.
The use of behavioural economics in research has been a healthy injection to the market research industry, making sure that the quirks of human behaviour are not only acknowledged, but cherished.
Ipsos's aggregated data from all 12 months of our Issues Index surveys, with the top 10 most important issues (along with EU/Europe) broken down by gender, by age, ethnicity, social class and by voting intention. This is based on a total of more than 10,000 interviews, aggregated from the 12 individual polls.
Our December 2013 Political Monitor featuring the latest voting intention trends, satisfaction in party leaders, economic optimism and this month the relative popularity of George Osborne, Ed Balls and Boris Johnson.