Politics

The mayoral election is only a day away and recent polls show a consistent lead for Boris Johnson. But what will be deciding how people make up their minds - policies or personalities?

Big Society blog: Sally Panayiotou, head of charities research, looks at our latest National Survey of Charities and Social Enterprises (NSCSE) survey data.

Gideon Skinner discusses the effect the 'omni-shambles' is having on the coalition's poll ratings.

We are now just a week away from the local elections so what do their election broadcasts, out a few days ago, tell us? Ben Page writes in Local Government Chronicle.

Bobby Duffy MD, Social Research Institute discusses in the Huffington Post the recent decline of David Cameron and George Osborne's poll ratings.

In Campaign magazine, Tara Beard-Knowland of Ipsos ASI says that while associating your advertising with an event - your own, someone else's or invented - can work, good advertising works regardless of what mechanism it's using.

Ipsos's April Political Monitor, carried out for the Evening Standard, shows the continuing fall-out from the Budget and a difficult few weeks for the government, and the Conservatives in particular.

The Food Standards Agency in Scotland commissioned Ipsos to undertake research to explore how consumers and health professionals understand healthy eating messages around starchy foods and foods high in fat and/or sugar.

While unemployment itself seems to have stopped rising, polling shows that the public's level of concern about it just keeps rising says Jerry Latter in Total Politics.