The Carnegie UK Trust commissioned Ipsos to undertake a programme of research examining public use of, and attitudes towards, libraries in the each of the constituent territories in the UK and in the Republic of Ireland.
Biometric measurement can be a valuable tool in helping us understand how advertising works, writes Keith Glasspoole, deputy managing director, Ipsos ASI.
As France prepares to elect its next President, we have been digging in our archives to find out what the British public have thought in the past about French politicians, and indeed about the French people and French culture.
In Campaign, Tara Beard-Knowland of Ipsos ASI writes that while its is arguable whether mobile is a bandwagon to jump on, it is effective if you have a clear goal and target audience.
With much debate among political commentators and party supporters alike around what the main parties stand for in this new era of Coalition politics, the latest poll from Ipsos shows that all the parties are having trouble convincing the public that they have a clear identity – but especially Labour and the Liberal Democrats.
