Politics

Ipsos Political Pulse
Political Pulse Survey

Two in three Britons (66%) think Starmer should not lead Labour into the next General Election but are divided on when he should go

The latest Ipsos Political Pulse, conducted between 8-12 May 2026 among 2,191 British adults in conjunction with ITV/Peston, reveals a challenging landscape for the current government, with low favourability for Prime Minister Keir Starmer and a significant shift in public expectations regarding Reform UK leader Nigel Farage.
Politics Survey

Economist/Ipsos November Issues Index

Concern about unemployment rises to highest level this century, and concern about Europe/EU is now highest in over six years (though mentioned by fewer than one in ten)
Politics Survey

Show mothers (and fathers) you care...

Mothercare has suffered a tough 2011 with profit warnings and falling sales. It needs to do more to get parents back on side, says Laura Furniss, development manager, Ipsos.
Politics Survey

Economic optimism is at a three year low but Londoners are less pessimistic

Economic optimism is at a three year low but Londoners are less pessimistic about the nation's future than those living elsewhere in Great Britain.
Politics Survey

Border Skirmish

Bobby Duffy in the Sunday Times writes that given our national concern about immigration, the government has reason to be concerned following the UK Border Agency row.
Politics Survey

Steve Jobs fact #65

Louise Brice of Ipsos ASI writes in Media Week on Steve Jobs as a brand guardian at Apple and how a single minded vision, delivered across platforms, is the key to successful advertising.
Politics Survey

Home Truths

Research Director, Ben Marshall, looks at the issue of housing and the possible political implications.
Politics Survey

Which techniques are best for measuring emotional response?

Keith Glasspoole comments on the benefits of biometrics in Marketing magazine.
Politics Survey

Green shoots?

Around one in six (17%) Britons describe Britain's current economic situation as good, making Britain level with the USA.
Politics Survey

Politics Blog: Salmond has Labour in a zugzwang

Christopher Mclean asks, should the Scottish Labour Party campaign for devolution max in an attempt to with the Scottish electorate, or oppose the SNP and independence outright?
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