Politics


Politics Survey

Support for devolution across Britain is growing as `national' identity outweighs feelings of `Britishness'

Mark Diffley explores "Britishness" and what this means for devolution and calls for Scottish independence
Politics Survey

Smartphone advertising: form, functionality and brand

Louise Brice of Ipsos ASI in Campaign magazine blogs on Smartphone ads - who are the winners?
Politics Survey

What does it mean to be British?

The public can see how Britain has changed in sixty years, but we seem less sure about what it means to be British in the present
Politics Survey

Personal worries on a global scale

Just one in four Britons (24%) rate their current financial situation as strong - about the same level as in Mexico, South Africa and Spain according to the latest Ipsos Global @dvisor.
Politics Survey

The Perfect Storm

Tara Beard-Knowland of Ipsos ASI says in Campaign magazine that the British Heart Foundation's 'Stayin Alive' ad combines of lots of different elements that makes an ad oh so effective.
Politics Survey

Make sustainability the icing on your products' cake

With the likes of Unilever and P&G putting sustainability at the heart of what they do, brands have to start planning for the future now, write Jonathan Weeks and Laura Furniss in Brand Republic.
Politics Survey

Predicting 2015 - "just a bit of fun"

Dr. Roger Mortimore looks back over all our polls since the 1970s, using voting intention and leader satisfaction to "predict" the 2015 general election result
Politics Survey

Ipsos's work for 'Your Square Mile'

Last year, Ipsos helped Your Square Mile, a not-for-profit organisation, to help communities across the UK to empower their residents to make positive changes to their local area
Politics Survey

Review of 'Family Futures'

A qualitative evaluation of the Family Futures project which provides parent education programmes across Glasgow.