Politics

UK consumers are increasingly moving away from purchasing physical products and instead turning to the internet, write Gavin Sugden and Tom Cross in Brand Republic.

The December Reuters/Ipsos Political Monitor shows Conservative support has risen significantly since November while over half think Cameron and Osborne have handled the current economic crisis in Europe well

Over a third of voters now back a fully independent Scotland in a referendum which most Scots want to be held within the next two years, as revealed in our new poll for The Times and the Sun.

As the reality TV season starts to draw to a close what is Ipsos ASI's view on how programme sponsorship has fared? Louise Brice writes in MediaWeek.

As a momentous 2011 draws to a close, public backing for the SNP has slightly increased, giving the party double the support enjoyed by Labour in our latest Holyrood poll.

Well over two thirds of all shoppers think the best deals can be found online, writes Lucy Fligelstone, research executive at Ipsos Marketing in Brand Republic.

Ben Page, Chief Executive of Ipsos, says facing year after year of cuts to local government means that we are not going to be out of the woods by the next election.

Understanding emotional response to advertising is a goal pursued by advertisers, agencies and research agencies alike writes Keith Glasspoole of Ipsos ASI in Campaign magazine

On World AIDS Day 2011, Leila Tavakoli considers what the British public think of the problem of HIV/AIDS in developing countries today and how close this is to reality.