Politics


Politics Survey

The High Street is dead, long live the High Street

Well over two thirds of all shoppers think the best deals can be found online, writes Lucy Fligelstone, research executive at Ipsos Marketing in Brand Republic.
Politics Survey

The 'lost decade' of retrenchment

Ben Page, Chief Executive of Ipsos, says facing year after year of cuts to local government means that we are not going to be out of the woods by the next election.
Politics Survey

A power that can be felt

Understanding emotional response to advertising is a goal pursued by advertisers, agencies and research agencies alike writes Keith Glasspoole of Ipsos ASI in Campaign magazine
Politics Survey

World AIDS Day 2011: Are we getting closer to zero?

On World AIDS Day 2011, Leila Tavakoli considers what the British public think of the problem of HIV/AIDS in developing countries today and how close this is to reality.
Politics Survey

No political retribution for the economy - yet

Economic concerns are increasing, which may be storing up trouble for the Conservatives in the long run says Gideon Skinner
Politics Survey

A white or a blue Christmas?

This year, only one in five shoppers are leaving their Christmas shopping until December, write Neil Valentine and Jennifer Fisher of Ipsos Marketing in Brand Republic.
Politics Survey

Customer Loyalty in 2011

When it comes to customer loyalty schemes, marketers are starting from a position of strength, writes Simon Atkinson in Brand Republic.
Politics Survey

Too much of a good thing

Tara Beard-Knowland writing in Campaign Magazine analyses how the frequency of John Lewis Christmas ad appearing on our TV screens could lead to too much of a good thing.
Politics Survey

Reuters/Ipsos Political Monitor November 2011

The November Reuters/Ipsos Political Monitor shows Labour increase their lead in the polls and just 15% believe the economy will improve in the next 12 months.