Politics

Councils won by Reform are less likely than average to be satisfied with policing, jobs, their quality of life and community cohesion.

Britons are now slightly more likely to consider Reform UK (37%) as the main opposition party, ahead of the Conservatives (33%).

34% say that former PM Liz Truss defecting to Reform would make them view the party more negatively. 13% say they would view the party more positively.

Almost half (48%) of Britons say they are no circumstances where they would be willing to take up arms for Britain, 35% think there are. However, 42% of those aged 18-34 say there are circumstances where they would be willing to take up arms, compared with 28% of 35-54-year-olds and 36% of those aged 55-75. There is an even bigger gender divide, with 49% of men saying they would be willing to serve compared with 21% of women.

Three in five (61%) Britons think a recession is likely within the next year.

In Britain, just two in five (39%) say US is a ‘force for good’ in world – down 17 ppts from October 2024.

Two in three (67%) Britons believe the total number of people entering the UK is too high, with 43% stating it is "much too high."

Pulse Check - April 2025 Tariffs

Current net figure of -68 even slightly lower than levels recorded during some of the most challenging economic periods in recent history, including January 1980 recession, 2008 financial crash, and the 2022 start of the cost-of-living crisis triggered by the COVID-19 pandemic and invasion of Ukraine.