Politics

Ipsos Political Pulse
Political Pulse Survey

Two in three Britons (66%) think Starmer should not lead Labour into the next General Election but are divided on when he should go

The latest Ipsos Political Pulse, conducted between 8-12 May 2026 among 2,191 British adults in conjunction with ITV/Peston, reveals a challenging landscape for the current government, with low favourability for Prime Minister Keir Starmer and a significant shift in public expectations regarding Reform UK leader Nigel Farage.
MRP
Politics Survey

Ipsos MRP

Ipsos publishes its first MRP (multi-level regression and post stratification) model of the 2024 General Election.
6 in 10 Britons think Labour manifesto represents positive change for Britain
Politics Survey

6 in 10 Britons think Labour manifesto represents positive change for Britain

New polling from Ipsos explores attitudes towards the party manifestos
Overwhelming majority of Britons support setting legally binding targets to reduce the amount of sewage spilled in waterways
Environment Survey

Overwhelming majority of Britons support setting legally binding targets to reduce the amount of sewage spilled in waterways

More than 8 in 10 Britons (83%) support setting legally binding targets to reduce the amount of sewage spilled in waterways according to an Ipsos poll for the Financial Times.
Two in five Britons want increased spending on public services - even if it means they pay more in tax
Politics Survey

Two in five Britons want increased spending on public services - even if it means they pay more in tax

New polling from Ipsos explores attitudes towards tax and spending on public services.
Ipsos Global Leadership Survey 2024
Opinion leaders Survey

Russia, Iran, Israel and China rank worst for global influence, while EU seen as preferred model over Britain and US

A third of Brits (35%) say Great Britain should emulate the US, up from 24% in 2019. But this is far behind the 59% who say Britain should emulate the European Union
Rent controls and expanding social housing are popular with public
Housing Survey

Rent controls and expanding social housing are popular with public

A majority of the public support introducing rent controls for housing in England.
Labour remain ahead on key issues, but half or more lack confidence either party has a good long-term plan for Britain
Politics Survey

Labour remain ahead on key issues, but half or more lack confidence either party has a good long-term plan for Britain

The latest campaign tracker explores attitudes towards which party has the best policies on key issues.
7 in 10 Britons describe the British economy as poor, leading reasons include COVID-19 and decisions made by Liz Truss and Kwasi Kwarteng
Economy Survey

7 in 10 Britons describe the British economy as poor, leading reasons include COVID-19 and decisions made by Liz Truss and Kwasi Kwarteng

New polling from Ipsos, in partnership with the FT, has found that 7 in 10 Britons describe the current state of the British economy as poor.
Labour strengthens position in Scotland as Ipsos poll shows a close race
Scotland Survey

Labour strengthens position in Scotland as Ipsos poll shows a close race

Ipsos’ first Scotland poll for STV News since the General Election was called indicates a very close race between the SNP and Labour in Scotland
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