Qualitative


Qualitative Survey

The facts may have changed on Brexit - but people’s minds have not

Reflecting the national vote in the 2016 referendum, voters in Bedford split almost the same way, with 51.8% voting to leave the EU. Two years on, we joined the BBC Radio 4 Today programme to ask local Bedford residents what they have to say on the matter now.
Public Health Publication

Focus group consultation - Introducing ‘opt-out’ consent for organ and tissue donation in England

Ipsos qualitative research with the public to seek their views on the best ways to implement the move to opt-out.
Qualitative Publication

Love Island's Success: A Tale of Cultural Tension

This is the latest instalment of a series examining the relevance of key pillars of popular culture, from our dedicated team of qualitative media, technology, and cultural experts.
Communities Publication

How to avoid an #epicfail

For brands to better leverage the increasingly connected world of social media, we’ve created a safe environment to test out ideas, concepts and campaigns. Welcome to Ipsos Digital Communities.
Financial Security Publication

New innovation finance products: qualitative research

New qualitative research commissioned by BEIS to understand the appetite for different features of publicly financed debt products.
Qualitative Publication

Launching Creative Excellence

A space agency would never launch a flight without the correct readiness review. So, should you launch your creative without carrying out those critical checks?
Gaming Publication

Video games tax relief evaluation

Ipsos was commissioned by HM Revenue and Customs (HMRC) to undertake qualitative research with UK video games developers to explore the impact of Video Games Tax Relief (VGTR) on the production of culturally British and European video games.
Ageing Publication

Experiences of finding and living in Care Homes

Qualitative research exploring how people navigate the care home sector in the UK.
Healthcare Publication

Exploring the use of the Friends and Family Test in General Practice

Ipsos were commissioned by the Policy Innovation Research Unit (PIRU) based at the London School of Hygiene and Tropical Medicine to conduct qualitative case study interviews with GP practices about their experience of using the Friends and Family Test (FFT).