Qualitative

"We’re just going round and round on a hamster wheel” - with progress towards a Brexit deal stagnating, Ipsos visits Milton Keynes with BBC Radio 4’s Today programme to find out what people there make of the current state of play and what they expect to happen next.

Reflecting the national vote in the 2016 referendum, voters in Bedford split almost the same way, with 51.8% voting to leave the EU. Two years on, we joined the BBC Radio 4 Today programme to ask local Bedford residents what they have to say on the matter now.

Ipsos qualitative research with the public to seek their views on the best ways to implement the move to opt-out.

This is the latest instalment of a series examining the relevance of key pillars of popular culture, from our dedicated team of qualitative media, technology, and cultural experts.

For brands to better leverage the increasingly connected world of social media, we’ve created a safe environment to test out ideas, concepts and campaigns. Welcome to Ipsos Digital Communities.

New qualitative research commissioned by BEIS to understand the appetite for different features of publicly financed debt products.

A space agency would never launch a flight without the correct readiness review. So, should you launch your creative without carrying out those critical checks?

Ipsos was commissioned by HM Revenue and Customs (HMRC) to undertake qualitative research with UK video games developers to explore the impact of Video Games Tax Relief (VGTR) on the production of culturally British and European video games.

Qualitative research exploring how people navigate the care home sector in the UK.