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Ipsos iris: Total understanding of UK online audiences

Ipsos iris: Total understanding of UK online audiences

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Modern Masculinities

Modern Masculinities

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Marketing Anchors

Marketing Anchors

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  • Economy Survey

    The Contribution Of The Retail Sector

    This report reviews the debate about retail and regeneration, spotlighting those people actually working in (or who have worked in) the retail sector. At the heart of this report are the findings of a survey by Ipsos of a nationally representative sample of the adult general public, undertaken in two waves of omnibus during 2006.
  • Politics Survey

    Sports, exercise and physical activity: Public participation, barriers and attitudes

    Quantitative research into the public's participation in, and attitudes towards, sport, exercise and physical activity.
  • Immigration Survey

    Muslim Women Wearing Veils

    An exclusive poll by Ipsos for ITV's Tonight Show shows that the British public believe Muslim women have a right to wear a veil - but not in the classroom, on television or on the beat.
  • Family Survey

    Happy Families?

    Television parenting programmes are having a powerful influence on parenting techniques in Great Britain, research by Ipsos reveals. But the research — for the National Family and Parenting Institute — also shows a large proportion of those who view such programmes (37%) believe that such programmes sensationalise family problems for public entertainment.
  • Politics Survey

    Parties For The Public Good

    Research conducted by Ipsos for the Young Foundation shows that the British public believe political parties have an important role to play in democracy. Half the public (49%) say that political parties in Britain enable the people to have a voice; and a similar number also disagree that Britain would be better off if political parties did not exist and all politicians were independent. At the same time, fewer than a quarter believe that parties are open and transparent, and the most popular approaches to making parties more appealing would be for them to involve people more in local decision making and for them to listen more to the public.
  • Pulse Check

    Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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  • Politics Survey

    Public Sceptical About The Future Of Public Services

    The British public are increasingly sceptical of the Government's ability to improve public services, according to the latest Ipsos Government Delivery Index - our regular 'health check' on government performance and public expectations. This scepticism is particularly apparent with the NHS, for which public expectations have reached a record low.
  • Europe Survey

    Europe 2006: Getting Into The Minds Of Europe's Top Business People

    Europe's top business people are travelling more, earning more, spending more on the internet, have a liking for high tech gadgets; and have a massive thirst for business news in print, on TV and on the internet.
  • Education Survey

    Teachers' Views On GCSE Coursework

    The survey found overall support for GCSE coursework, particularly among teachers of typically coursework-instensive subjects such as English, Music and Geography. Benefits cited by teachers include "helping students to gain experience build some skills in the subject" (29%) and "encouraging independent learning" (25%). Other perceived benefits relate to a student-friendly assessment method, for example being "less stressful than exams" (23%).
  • Public opinion Publication

    Five-Year Report: An analysis of Youth Survey Data

    Read our latest work for the Youth Justice board. We have conducted Youth Surveys for the Youth Justice Board for England and Wales (YJB) since 1999. The overall aim of the research has been to examine the experiences of crime, of both offenders and victims, among 11- 16-year-old young people in mainstream education.
  • Public opinion Publication

    Communicating Poverty

    The Joseph Rowntree Foundation's Public Interest in Poverty Issues programme (PiPi) aims to secure and strengthen public support for alleviating poverty in the UK. This research project informed the programme through two stages of qualitative research. The first involved an evaluation of existing public attitudes to UK poverty, and the second employed a more creative approach to identify messages which might resonate with the public on the issue and thereby generate a more favourable climate of opinion for anti-poverty policies.
  • Family Survey

    Three Score Years and When?

    New Ipsos research undertaken for BUPA explores attitudes and opinions about an aging population and workforce, among the general public and senior HR executives.