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When forced to choose Britons prefer a Labour government led by Keir Starmer to a Reform UK government led by Nigel Farage
New data from our Political Pulse survey, taken 20th-24th March, explores attitudes to GB political parties and leading politicians and whether the public prefer a Labour led government under Keir Starmer or a Reform UK led government under Nigel Farage.
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Highest percentage of Britons now think the UK Government is doing a bad job of negotiating with trade unions to prevent strikes, amidst potential BMA strikes next week
New polling finds that a significant portion of the British public is dissatisfied with the current government’s handling of negotiations with trade unions. With the highest dissatisfaction rating since this government took office, public sentiment reflects mounting concerns over worker power and public service disruptions.
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Deepening concerns over energy prices and imports, with half supporting new North Sea licenses
New polling reveals growing public concerns about energy costs and dependency on imports, a topic of much conversation in light of the continued closure of the Strait of Hormuz.
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Low support for electoral pacts among Britons
New polling from Ipsos for Sky News, conducted from 20–24 February, explores public attitudes towards the idea of electoral pacts between different political parties, alongside attitudes towards the main political parties and their leaders.
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65% of respondents either strongly support or tend to support the assisted dying bill being passed into law
Polling conducted for ITV News by Ipsos, found 65% of respondents either strongly support or tend to support the assisted dying bill being passed into law.
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Beyond the Bubble: The 2026 Local and Devolved Elections Briefing
Join us for an exclusive Ipsos briefing.
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Nearly 3 in 4 Britons support introducing legislation to remove Andrew Mountbatten-Windsor from the line of royal succession
Ipsos in the UK has released new polling results regarding attitudes toward the Royal Family among the British public.
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Favourability towards Reform UK dips in Scotland while the SNP’s ratings hold up
John Swinney is the best rated of the party leaders, with a clear lead over Anas Sarwar and Malcolm Offord on most key leadership traits - although public sentiment is more negative than positive towards all the Scottish party leaders.
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Public concern about defence and foreign affairs doubles in wake of Iran conflict, with economic pessimism also increasing to near-record high
The March 2026 Ipsos Issues Index reveals a sharp increase in public concern about defence and foreign affairs.
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Over 8 in 10 Britons concerned about impact of Iran conflict on fuel/energy prices as belief in the special relationship falls
New polling data from Ipsos in the UK, carried out 6-10 March 2026, explores British public attitudes towards the conflict between US and Israel and Iran, the ‘special relationship’, and defence spending.