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Price
Create a winning pricing strategy.
Planogram
Measure the impact of your planogram and/or POS strategies.
Pack
Measure the success of new packs in a competitive context.
InnoTest
Measure the success of new products in a competitive context.
Shopper
Understand purchase decisions and manage your category successfully.
Pricing Analytics
Optimising pricing decision-making represents one of the largest, multi-million dollar opportunities for companies to drive incremental sales and profits.
Media & Marketing Testing
Driving growth through data-driven innovation fuelled by rapid experimentation & predictive In-Market Testing.
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Increases in awareness of Government’s ‘Levelling up’ strategy – but still shallow, and public wants to know more
Awareness has increased but many remain uninformed on the Government's plans for levelling up
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The role of insights in the data era: What good looks like
We discuss what good looks like for Insights functions in the data space and what the leading firms do that differentiate them.
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4 in 10 Britons considering a holiday abroad next year while 8 in 10 will stick to the UK
As the world starts to open up again, how has the pandemic affected the holiday habits of Britons?