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Breakfast Club Early Adopters Research
Ipsos, in partnership with the Behavioural Insights Team and Professor Greta Defeyter, conducted research on the Free Breakfast Clubs Early Adopters scheme, exploring how schools deliver free breakfast clubs and how pupils and families experience the provision.
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Arup, the Carbon Trust, Ipsos, and Technopolis to lead major UK trial helping consumers make better use of surplus renewable energy
The £20m trial will test a new approach to cutting renewable energy waste and reducing costs for households.
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Seven in ten (70%) Britons expect Labour to increase personal taxes amid deep economic pessimism
New polling data from Ipsos in the UK, conducted in October 2026, reveals widespread public pessimism regarding the UK's economic trajectory as the Labour Government led by Andy Burnham prepares its fiscal agenda. With immigration (40%), the economy (31%), and inflation (30%) standing as the dominant concerns on the Ipsos Issues Index, the British public displays continued economic pessimism and widespread anticipation of impending tax rises.
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Labour now lead by 8 points with the Conservatives in second place in latest voting intention polling
New polling data, conducted 15-22nd October 2026, shows Labour taking a 8-point lead over their nearest rival. This time that is the Conservatives rather than Reform UK.
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Nearly 6 in 10 Britons consider the Bayeux Tapestry important to national heritage, but most have only limited knowledge of the artifact's precise history
New polling data from Ipsos in the UK, conducted in collaboration with the British Museum, reveals mixed public sentiment and widespread historical misconceptions amid the Bayeux Tapestry's return to Britain for the first time in nearly 1000 years.
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Brits significantly less fearful than before the Reeves budget but say the state of British economy is just as poor
New polling data from Ipsos in the UK, conducted between 9–13 October 2026, reveals that despite a slight political honeymoon period for Prime Minister Andy Burnham and Chancellor John Healey.
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Generational differences in attitudes towards the NHS
New joint analysis from Ipsos and The King's Fund finds younger generations remain committed to the NHS despite being less satisfied with current performance, with the sharpest generational differences emerging around how the health service should be funded.
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Christmas gifting searches reveal the real challenge for retailers
From newborns and teachers to Secret Santa and pets, Christmas-gifting online searches reveal the emotional and practical pressures behind gift choices. Here is how retailers can help shoppers find something that feels right.
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The Best Venue Teams Aren't Faster. They're More Intentional
As part of Venue Verdict's 20th anniversary, we spoke with commercial and sales leaders representing some of the biggest hospitality groups and brands across Europe, Middle East and Africa to understand what really separates top-performing enquiry teams from the rest.