Insights Hub

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• Consumers Publication

  Right Media, Right Moment: Understanding People in the Media World

  Media owners face the dual challenge of building a brand that people choose to spend time with, and demonstrating to advertisers that their platform can deliver the right audiences and impact. In order to do that they need to be able to prove the unique value they bring, whether comparing or by showcasing what they do really well.

  20.04.16
• Politics Survey

  Economy and immigration key issues for Britons in the EU referendum

  With just two months to go until Britain decides whether it will remain a member of the European Union or leave, Ipsos's latest Political Monitor reveals the economy and immigration to be the most important issues for the public when deciding how to vote.

  20.04.16
• Consumers Publication

  The Rise of Ad Blocking

  Ad blockers have become an increasing worry for online publishers with their ease of access and growth in popularity. The discussion around how best to deal with the challenges publishers face remains an ongoing one. But, what is it about online advertising in the first place that makes people want to take active steps to avoid it?

  15.04.16
• Investors Survey

  House prices: how good are people at predicting what's going to happen?

  Ben Marshall analyses what five years of our Halifax Housing Market Confidence Tracker tells us about how good the public are at predicting future house prices.

  15.04.16
• Royal Family & Monarchy Survey

  Monarchy popular as ever ahead of Queen's 90th Birthday celebrations

  Ahead of the Queen's 90th birthday, the Monarchy remains as popular as ever, and opposition to the Queen retiring has risen substantially since the turn of the century.

  15.04.16

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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• Housing Survey

  On its fifth anniversary, Halifax survey finds dip in house price sentiment

  Expectations of future house prices have fallen over the past quarter and are down to their lowest point since January 2015, according to the latest quarterly Halifax Market Confidence Tracker conducted by Ipsos.

  14.04.16
• Housing Survey

  Survey of Self-build intentions 2016

  An Ipsos poll commissioned by the National Self and Custom Build Association (NaCSBA) finds that one in eight (12%) Britons expect to research or plan how to build a home for themselves in the next 12 months.

  13.04.16
• Public opinion Publication

  Wellcome Trust Monitor Report Wave 3 - April 2016

  The Wellcome Trust Monitor research conducted by Ipsos is designed to measure the public's awareness, interests, knowledge and attitudes in relation to science and biomedical research.

  12.04.16
• Public opinion Publication

  Unlocking value with data science

  Clive Frostick introduces Bayesian Theory and its applications in modern research.

  06.04.16
• Politics Survey

  Is Project Fear working?

  As a new poll shows the Remain camp pulling ahead, is Project Fear working? Ben Page debates with John Curtice in City AM.

  06.04.16
• Politics Survey

  Economist / Ipsos March 2016 Issues Index

  The March 2016 Economist/Ipsos Issues Index shows the prominence of the European Union as an issue continuing to increase, with 23% now mentioning it as one of the most important issues facing Britain. Meanwhile, concern with crime has fallen to a 25-year low.

  05.04.16