Voting by Newspaper Readership 1992-2010
Voting by regular readers of each title at recent general elections
Voting by regular readers of each title at recent general elections
| 1992 | 1997 | 2001 | 2005 | 2010 | |
|---|---|---|---|---|---|
| % | % | % | % | % | |
| All GB adults | |||||
| Turnout | 78% | 71% | 59% | 61% | 65% |
| Conservative | 43 | 31 | 33 | 33 | 37 |
| Labour | 35 | 44 | 42 | 36 | 30 |
| Liberal Democrat | 18 | 17 | 19 | 23 | 24 |
| Others | 4 | 7 | 6 | 8 | 10 |
| Con lead | +8 | -13 | -9 | -3 | +7 |
| Con-Lab swing election-to-election | +10.5 | -2.0 | -3.0 | -5.0 | |
| Daily Express | |||||
| Estimated turnout | 63% | 69% | 67% | ||
| Conservative | 68 | 49 | 43 | 48 | 53 |
| Labour | 15 | 29 | 33 | 28 | 19 |
| Liberal Democrat | 15 | 16 | 19 | 18 | 18 |
| Others | 2 | 6 | 5 | 6 | 10 |
| Con lead | +53 | +20 | +10 | +20 | +34 |
| Con-Lab swing election-to-election | +16.5 | +5.0 | -5.0 | -7.0 | |
| Daily Mail | |||||
| Estimated turnout | 65% | 69% | 73% | ||
| Conservative | 65 | 49 | 55 | 57 | 59 |
| Labour | 14 | 29 | 24 | 22 | 16 |
| Liberal Democrat | 18 | 14 | 17 | 14 | 16 |
| Others | 3 | 8 | 4 | 7 | 9 |
| Con lead | +51 | +20 | +31 | +35 | +43 |
| Con-Lab swing election-to-election | +15.5 | -5.5 | -2.0 | -4.0 | |
| Daily Mirror | |||||
| Estimated turnout | 62% | 63% | 68% | ||
| Conservative | 20 | 14 | 11 | 11 | 16 |
| Labour | 63 | 72 | 71 | 67 | 59 |
| Liberal Democrat | 14 | 11 | 13 | 17 | 17 |
| Others | 3 | 3 | 5 | 5 | 8 |
| Con lead | -43 | -58 | -60 | -56 | -43 |
| Con-Lab swing election-to-election | +7.5 | +1.0 | -2.0 | -6.5 | |
| Daily Record | |||||
| Estimated turnout | 57% | 59% | 65% | ||
| Conservative | 14 | 12 | 8 | 7 | 12 |
| Labour | 55 | 57 | 59 | 55 | 65 |
| Liberal Democrat | 7 | 10 | 10 | 16 | 6 |
| Others | 24 | 21 | 23 | 22 | 17 |
| Con lead | -41 | -45 | -51 | -48 | -53 |
| Con-Lab swing election-to-election | +2.0 | +3.0 | -1.5 | +2.5 | |
| Daily Telegraph | |||||
| Estimated turnout | 71% | 77% | 81% | ||
| Conservative | 72 | 57 | 65 | 65 | 70 |
| Labour | 11 | 20 | 16 | 13 | 7 |
| Liberal Democrat | 16 | 17 | 14 | 17 | 18 |
| Others | 1 | 6 | 5 | 5 | 5 |
| Con lead | +61 | +37 | +49 | +52 | +63 |
| Con-Lab swing election-to-election | +12.0 | -6.0 | -1.5 | -5.5 | |
| Financial Times | |||||
| Estimated turnout | 64% | 65% | |||
| Conservative | 65 | 48 | 48 | 47 | + |
| Labour | 17 | 29 | 30 | 29 | |
| Liberal Democrat | 16 | 19 | 21 | 21 | |
| Others | 2 | 4 | 1 | 3 | |
| Con lead | +48 | +19 | +18 | +18 | |
| Con-Lab swing election-to-election | +14.5 | +0.5 | 0.0 | ||
| The Guardian | |||||
| Estimated turnout | 68% | 73% | 78% | ||
| Conservative | 15 | 8 | 6 | 7 | 9 |
| Labour | 55 | 67 | 52 | 43 | 46 |
| Liberal Democrat | 25 | 22 | 34 | 41 | 37 |
| Others | 5 | 3 | 8 | 9 | 8 |
| Con lead | -40 | -59 | -46 | -36 | -37 |
| Con-Lab swing election-to-election | +9.5 | -6.5 | -5.0 | +0.5 | |
| The Independent | |||||
| Estimated turnout | 69% | 76% | 79% | ||
| Conservative | 25 | 16 | 12 | 13 | 14 |
| Labour | 37 | 47 | 38 | 34 | 32 |
| Liberal Democrat | 35 | 30 | 44 | 44 | 44 |
| Others | 3 | 7 | 6 | 9 | 10 |
| Con lead | -12 | -31 | -26 | -21 | -18 |
| Con-Lab swing election-to-election | +9.5 | -2.5 | -2.5 | -1.5 | |
| Daily Star | |||||
| Estimated turnout | 48% | 46% | 43% | ||
| Conservative | 32 | 17 | 21 | 21 | 22 |
| Labour | 53 | 66 | 56 | 54 | 35 |
| Liberal Democrat | 12 | 12 | 17 | 15 | 20 |
| Others | 3 | 5 | 6 | 10 | 23 |
| Con lead | -21 | -49 | -35 | -33 | -13 |
| Con-Lab swing election-to-election | +14.0 | -7.0 | -1.0 | -10.0 | |
| The Sun | |||||
| Estimated turnout | 50% | 52% | 57% | ||
| Conservative | 45 | 30 | 29 | 33 | 43 |
| Labour | 36 | 52 | 52 | 45 | 28 |
| Liberal Democrat | 15 | 12 | 11 | 12 | 18 |
| Others | 4 | 6 | 8 | 10 | 11 |
| Con lead | +9 | -22 | -23 | -12 | +15 |
| Con-Lab swing election-to-election | +15.5 | +0.5 | -5.5 | -13.5 | |
| The Times | |||||
| Estimated turnout | 66% | 71% | 80% | ||
| Conservative | 64 | 42 | 40 | 38 | 49 |
| Labour | 15 | 28 | 28 | 27 | 22 |
| Liberal Democrat | 19 | 25 | 26 | 28 | 24 |
| Others | 2 | 5 | 6 | 7 | 5 |
| Con lead | +49 | +14 | +12 | +11 | +27 |
| Con-Lab swing election-to-election | +17.5 | +1.0 | +0.5 | -8.0 | |
| Today | |||||
| Estimated turnout | |||||
| Conservative | 43 | ||||
| Labour | 31 | ||||
| Liberal Democrat | 23 | ||||
| Others | 3 | ||||
| Con lead | +12 | ||||
| None | |||||
| Estimated turnout | 56% | 55% | 61% | ||
| Conservative | 41 | 29 | 27 | 27 | 32 |
| Labour | 34 | 43 | 45 | 37 | 30 |
| Liberal Democrat | 22 | 21 | 22 | 27 | 28 |
| Others | 3 | 7 | 6 | 9 | 10 |
| Con lead | +7 | -14 | -18 | -10 | +2 |
| Con-Lab swing election-to-election | +10.5 | +2.0 | -4.0 | -6.0 | |
| Evening Standard | |||||
| Estimated turnout | 51% | 60% | |||
| Conservative | 36 | 29 | 40 | + | |
| Labour | 45 | 42 | 37 | ||
| Liberal Democrat | 12 | 21 | 17 | ||
| Others | 7 | 8 | 6 | ||
| Con lead | -9 | -13 | +3 | ||
| Con-Lab swing election-to-election | +2.0 | -8.0 | |||
| Metro | |||||
| Estimated turnout | 50% | ||||
| Conservative | 29 | + | |||
| Labour | 40 | ||||
| Liberal Democrat | 20 | ||||
| Others | 11 | ||||
| Con lead | -11 | ||||
| Con-Lab swing election-to-election |
Source: Ipsos General Election aggregates. Voting behaviour estimates are based on the aggregated results of all Ipsos surveys conducted during the election campaign, weighted to the final result and turnout. Turnout estimates for each title's readers are not calculable in 1992 and 1997. Base: 22,726 GB adults aged 18+, March-April 1992; 13,544 GB adults aged 18+, March-April 1997; 18,657 GB adults aged 18+, May-June 2001; 15,948 GB adults aged 18+, April-May 2005; 10,211 GB adults aged 18+, March-May 2010
See also How Britain Voted (Demographic breakdowns): 1997 | 2001 | 2005 | 2010
+ Sample too small to offer a robust measurement
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