What do the public want from libraries?
Ipsos, in partnership with Shared Intelligence, was commissioned by the Museums, Libraries and Archives Council (MLA) - the body that promotes best practice in libraries - to carry out a programme of research about public attitudes to, and experiences of, public libraries.
Ipsos, in partnership with Shared Intelligence, was commissioned by the Museums, Libraries and Archives Council (MLA) - the body that promotes best practice in libraries - to carry out a programme of research about public attitudes to, and experiences of, public libraries. A range of methodologies was used to collate existing data and to resolve gaps where little evidence previously existed in order to provide a fuller picture of the service to help the sector in shaping the public library service more closely to the needs of users and potential users in the years ahead.
The project had three phases: synthesising existing research evidence through a literature and data review, and generating significant new qualitative and quantitative data through focus groups and a national telephone survey.
Technical Note
This survey was conducted with 1,102 people aged 18+ in England, conducted by Ipsos on behalf of the Museums, Libraries and Archives Council. The survey was on public attitudes towards public libraries. It forms part of a wider study being conducted for the MLA by Ipsos and Shared Intelligence.
Interviews were conducted between 4 and 10 October 2010. Data are weighted by gender, age, work status and Government Office Region to the profile of the adult population of England, based on 2009 Mid-Year Estimates and the 2001 Census. Findings reflect the view of all respondents (1,102) unless otherwise stated.
Where results do not sum to 100, this may be due to computer rounding, multiple responses or the exclusion of don't knows/not stateds.
An asterisk (*) indicates a percentage of less than 0.5% but greater than zero.
