Red Phone Box and Big Ben

UK Opinion Polls and Trends

Show more
Ipsos Data Labs

Ipsos Data Labs

Show more
Marketing Anchors

Marketing Anchors

Show more

About Ipsos

Ipsos is one of the world's leading market research companies. We deliver reliable information for a true understanding of Society, Markets and People, to help the world make better decisions.

About IPSOS
5,000+

clients in the world

90

Markets

6M+

authenticated, proprietary panelists

Insights

Featured Insights & Publications

Environment Survey

Deepening concerns over energy prices and imports, with half supporting new North Sea…

New polling reveals growing public concerns about energy costs and dependency on imports, a topic of much conversation in light of the continued closure of the Strait of Hormuz.
Strikes Survey

Highest percentage of Britons now think the UK Government is doing a bad job of…

New polling finds that a significant portion of the British public is dissatisfied with the current government’s handling of negotiations with trade unions. With the highest dissatisfaction rating since this government took office, public sentiment reflects mounting concerns over worker power and public service disruptions.
Politics Survey

Low support for electoral pacts among Britons

New polling from Ipsos for Sky News, conducted from 20–24 February, explores public attitudes towards the idea of electoral pacts between different political parties, alongside attitudes towards the main political parties and their leaders.
Gender Survey

Almost a third of Gen Z men globally agree a wife should obey her husband

Our 2026 International Women's Day study, conducted in 29 countries via the Ipsos Global Advisor platform, finds that young men today are more likely than those in older generations to hold traditional views about gender roles.
Politics Survey

52% of Britons say Keir Starmer should stand down as PM and Leader of the Labour Party

New data finds the public is in doubt as to the continued political viability of Keir Starmer as the Leader of the Labour Party.
A dramatic upward view of modern glass buildings with metal architectural structures curving overhead.

Ipsos deepens sector expertise with the addition of BVA BDRC

Show more
Shoppers walking through a modern outdoor shopping arcade with glass storefronts.

Ipsos extends Channel Performance expertise with ESA Retail

Show more
A nighttime aerial view of a brightly lit city intersection with surrounding skyscrapers

Ipsos strengthens online operations capability with Alligator

Show more
A global presence in

90 markets