2011 Seattle Knowledge Summit Presentations

Learn more about the similarities and differences of global and local consumers, and why identifying their unique characteristics is as difficult as recognizing a wine's terroir by downloading research-based presentations by Ipsos experts across our five specializations - advertising, loyalty, marketing, media, and public opinion.

Innovation Trends for Technology Businesses - this presentation discusses important success factors for innovative or new-to-world products including how to write better concepts.

Top 10 Trends in Advertising - based on hundreds of advertising tests and tracking studies for advertisers and senior marketers around the world, this presentation distills our learnings down to 10 important trends.

Monitoring the Buzz - learn more about how new technologies can be leveraged to track and influence brands via social media, and insights on how to integrate social media monitoring into traditional brand tracking initiatives.

Global Research, Local Implications - this presentation discusses the results of a global shopper segmentation study and includes insights from The Seattle Times on the shopping styles of local residents.

Think Locally to Build a Better Customer Loyalty Solution - hear more about a new research approach that links store level modeling to consumer loyalty and a company's competitive position in the greater marketplace.

Trends in Media Consumption - read about new research data from Ipsos OTX MediaCT's Longitudinal Media Experience study illuminating the attitudes and behaviors driving adoption of devices.

Global Attitudes Toward Public Opinion Polls - we show how credibility of public opinion polls is impacted in context with other information sources; how the trust of the poll can vary based on origin; and how level of interest in polling is impacted by the topic.