2022 Holiday Insights Calendar

Political advertising changes the tone every election cycle, but an Ipsos study shows that in some cases it makes brand ads shine even brighter.

No one knows who will win America’s election – but we can forecast what might happen under a Trump or Biden presidency. Here’s why brands need to act on that today.

In this foresight webinar, we explore the social and commercial ramifications of uncertainty across industries. Revisit our recording to hear valuable takeaways on how to ensure your risks are calculated ones.

The KnowledgePanel employs a highly effective approach to online probability research that emphasizes the experience and life cycle of panel members, something we call the Panel-Member First Approach.

New research from Ipsos’ 2024 Generations Report underscores why it’s more important to tailor communications, product development and service delivery to the values and expectations of different age cohorts.

Earth, plastics, politics … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

Here’s what marketers need to know about B2B buyers and users when positioning AI-powered software.

Shoppers still trust humans more than AI, but AI still has a role to play.

Revisit our dynamic roundtable discussion about connecting with Gen Alpha, Gen Z, their parents, and unique ways to uncover insights, diversity and inclusion as a source of innovation.

Read how artificial intelligence and human intelligence brought a pet project from ideation to activation.