2022 Holiday Insights Calendar

How do I track my company’s reputation in a complex and dynamic modern world?

How can I get rigorous, flexible, and accessible research tools with proven success metrics that can help my business make better decisions and grow faster – without waiting?

How can I learn about the attitudes, preferences and behaviors of high-earning consumers and business leaders, given their significant influence on economic trends?

How do synthetic respondents fall short of capturing the human experience? In this paper, we share the results of a research study conducted to test the capabilities of AI twins.

Contrary to the saying, no news is actually not good news, says What the Future Editor Matt Carmichael. Here’s what publishers, brands and citizens can take away from this issue.

Tomorrow’s information landscape won’t look like yesterday’s news. Here are three of the forces driving that shift.

As audiences and their attitudes shift, businesses of all sorts need to take inspiration from other industries — and the press is no exception, says The New York Times’ David Rubin.

Ipsos consumer polling reveals gaps in the news topics that people are aware of and care most about. Understanding those gaps could inform newsrooms on what stories will best engage their audiences.

Platforms and advertisers alike face a shake-up in audience measurement — but they stand to gain ground if they adapt and evolve, says the Advertising Research Foundation/CIMM's Tameka Kee. Here are the steps that brands can take to prepare for that future.

Third-party cookies remain in wide use — but new alternatives can inspire greater consumer understanding and better advertising, says Ipsos’ Nicholas Watson.