2022 Holiday Insights Calendar

The Ipsos case study has been included in the 2024 NMSBA Neuromarketing Yearbook – take a look.

Generative AI can help brands scale in profound new ways. But you still need to keep humans in the mix. Here’s how to find that balance.

Four developing trends that will shape the auto insurance industry for years to come, with implications for measuring, modeling and managing the auto insurance customer experience.

If regulators want to create a competitive app installer market, consumers must be able to have a fast, easy download experience, while still feeling safe.

Marketers need to move away from static brand growth models towards more dynamic contextual brand choice models that respond to the ever-changing context in which brands and their consumers live.

The power of empathy in a story of brand decline - revisit our insights to see how Americans perceive the presidential candidates as political brands.

Watch our foresight webinar as we explore the future of wellness and how businesses across industries can support consumers with their goals.

If you can’t be certain, you can be prepared. What the Future Editor Matt Carmichael looks at how brands and businesses can err on the side of caution in risky times.

From automation to globalization, systemic shifts can create new risks. Ipsos Strategy3’s Trevor Sudano looks at three of these macro-level causes and effects.

In an uncertain world, staying on the safe side is easier said than done. AXA XL’s Florian Richard explains how brands can use foresight to adapt to the risks of today (and anticipate the risks of tomorrow).