From inspiring keynotes to insightful panels, this year’s Advertising Week New York line-up offers strategic learnings for those in marketing, advertising, media and tech. It’s simply a must if you’re in this industry!
That’s why we are so delighted and honored to have Ipsos’ Janelle James named as one of the judges for the 2023 Future is Female Awards. These Awards focus on creating a diverse space for women of different backgrounds, ages and titles whose uniqueness builds each other up and fosters cataclysmic change in our industry – culminating in a Gala scheduled for October 16.
Ipsos experts will also be hitting the mainstage - be sure to join us for:
- Forget the CRO, CMO’s best friend is the CFO| October 18 | 10:00am
For years now we’ve heard that the CRO and CMO relationship is the most important in the C-suite. However, many marketers seem to have forgotten about a second, equally important audience: their CFO. CMO/CFO alignment is crucial to establishing shared goals and understanding of how marketing investment sustains long term growth and success of an organization. This discussion features Ipsos' Anne Hunter and LinkedIn's Tequia Burt and Lisha Perez -- together they will cover how to establish shared language and understanding with the CFO and how to translate marketing metrics into business impact.
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Janelle James, SVP, Qualitative
Anne Hunter, SVP, B2B Products and Go-to-Market, Ipsos NA