Americans are not (yet) interested in spatial computing

One in four people are interested in spatial computing, Apple's name for the tech behind its new Vision Pro headset, according to new data from the Ipsos Consumer Tracker. And interest in virtual reality and cryptocurrency hasn't changed since 2022.

The author(s)
  • Matt Carmichael What the Future editor and head of the Ipsos Trends and Foresight Lab
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The Ipsos Consumer Tracker asks Americans questions about culture, the economy and the forces that shape our lives. Here's one thing we learned this week.

Chart showing that interest in new tech like virtual reality and cryptocurrency hasn't changed since 2022

Why we asked about spatial computing: It’s been an interesting couple of years in the tech space. The metaverse was all the hype but hasn’t really found its footing (yet). Crypto imploded but then bounced back to some degree. And now Apple has debuted the Vision Pro and ushered in the era of what it’s calling “spatial computing.” So how interested are people?

What we found: We turned back to an issue of our foresight magazine, What the Future, that focused on the future of reality. The blockbuster issue from the summer of 2022 asked people their interest in all of these technologies. And people overall weren’t very interested. Fast forward and… people still aren’t all that interested. But the thing they are least interested in is spatial computing. As with all of these things, we’d caution anyone not to consider this number set in stone. Apple is pretty good at building markets for things people didn’t know they needed.

More insights from this wave of the Ipsos Consumer Tracker:

Hybrid work (and commuting) really seem here to stay

The Ipsos Care-o-Meter: What does America know about vs. what does America care about?

The author(s)
  • Matt Carmichael What the Future editor and head of the Ipsos Trends and Foresight Lab

Society