Beyond Income Labels: Innovation, Inclusion & Insights

Are your customers feeling a financial squeeze? Are they more restricted given healthcare, childcare, or even education costs? Are they looking for ways to better prioritize or budget? It’s estimated that half of Americans are living in a ‘resource-restricted’ mindset that’s typically associated with lower income households, despite their actual incomes.

The way consumers connect and prioritize depends on how they feel financially. Brands are becoming more creative and more responsible as they develop the content, experiences, and products that resonate with this diverse, intersectional, underserved, and growing audience.

Revisit our on-demand webinar as Ipsos’ Janelle James moderates a dynamic panel conversation with executives who are leading the way.

• Alonso Gallegos - AT&T, Lead Manager Integrated Marketing Planning
• Nancy Dalton - Amazon, Director Amazon Access, External Affairs, Marketing & Social Impact
• Laura Seejattan McBride, Progressive Insurance, VP Marketing Strategy
• Jesse Itzkowitz - Ipsos Chief Behavioral Scientist

As a group, they explore changing consumer behaviors that impact the workplace, and the marketplace and discuss inclusion as a source of innovation. Be sure to check out past sessions from our Innovation, Inclusion & Insights Webinar series.