COVID-19: Our Coronavirus Research, Reports and Data

In an uncertain world, data matters. Ipsos experts share new research about the pandemic.

Public Opinion on Coronavirus

Consumers, Brands, and Coronavirus

Research, Insights, and Coronavirus

Public Opinion on Coronavirus

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  • We rounded up all our hard coronavirus polling data in one place. Click here to dig in to it.
  • Three-quarters (74%) of Americans believe the killing of George Floyd is part of a broader problem in the treatment of African Americans by police — including virtually all Democrats (92%) and African Americans (94%), according to new ABC News/Ipsos polling. Read more here.
  • COVID-19 has only brought into clear relief the huge experiential gulf between people of color and white America, writes Ipsos Public Affairs President Clifford Young. Now, in the wake of George Floyd's killing, America is starting to confront the divide. Read more here in Cliff's Take.
  • Three-quarters of people in the U.S. and 15 other countries around the world expect their government to make protection of the environment a priority when planning a recovery from the coronavirus pandemic. Read more here.
  • New Reuters/Ipsos polling finds that 73% of Americans — including 59% of Republicans — approve of the peaceful protests that have taken place across the country since George Floyd was killed. Read more here.

  • Lockdowns are ending and Americans are out and about again — but many don't believe their neighbors will follow common-sense social distancing policies in public. Read more here.

  • A majority of people in nine out of 16 countries — but not the U.S. — think opening businesses now puts too many people at risk of contracting the coronavirus. Read more here.

  • A third of black Americans report their personal finances are in poor shape right now, almost twice the level seen among whites (18%), according to the Axios-Ipsos Coronavirus Index. Read more here.

  • Racism in public health, employment, and policing are coming to a head in America. Here's why. Read more here.

  • Despite sky-high unemployment rates, many people believe that the current situation is temporary and will quickly correct to course once the economy restarts. Read more here.
  • Most Americans (69%) agree that people who are protesting to reopen states are endangering the lives of others, including a narrow majority of Republicans, according to a new Public Agenda/USA Today/Ipsos Hidden Common Ground Survey. Read more here.
  • Women are more likely than men to admit they are overeating and under exercising during the pandemic in the U.S. and 14 out of the 15 other countries surveyed by Ipsos. Read more here.
  • Teachers and parents expect schools to reopen in the fall, according to a new USA Today/Ipsos poll, but if they do, 20% of teachers might leave the profession. Read more here.
  • President Trump’s Twitter-verse messaging on China feeds into public opinion — with dangerous consequences. Read more here.
  • More than a quarter of Americans say they’re suffering from anxiety because of the coronavirus pandemic. Read more here.
  • Fewer than one in five Americans say they know anyone who has died from the coronavirus or its complications — but there are significant differences between white and non-white Americans, according to the latest ABC News/Ipsos poll. Read more here.

  • Higher education plans remain unchanged for the majority of high school families despite challenges introduced by the coronavirus, according to a new Sallie Mae/Ipsos study. Read more here.
  • Read more public opinion on coronavirus

Consumers, Brands, and Coronavirus

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  • Here's the latest on consumer sentiment from the Ipsos Coronavirus Consumer Tracker. See the data here.
  • U.S. consumer confidence has fallen again after several weeks on the rise — but more people want the economy to reopen every week, according to the Ipsos Global Consumer Confidence Index. Read more here.
  • What's the future of transportation after the coronavirus? Ipsos' WTF pictured the world in three different versions of our pandemic future, and asked experts to weigh in. Read the full magazine here.
  • Here's what consumers think of transportation in the U.S. right now, and how their habits have changed. See the data here.
  • 61% of American consumers are still delaying visits to brick-and-mortar retail because they're afraid of getting sick, a new Ipsos study shows. Read more here.

  • The U.S. is starting to reopen, but some Americans are getting ready for another lockdown – and thinking about home improvement projects to make it easier to work from home. Read more here.

  • With consumer tensions at an all-time high, restaurants might get only get one chance to regain clientele when they reopen. Watch our on-demand webinar and learn more about making sure customers feel safe.
  • Half of Americans now agree we should restart the economy even if the virus is still not fully contained, compared to just over one third a month ago, according to the Ipsos Global Consumer Confidence Index. It's the first time those against reopening the economy have not been a majority. Read more here.
  • Watch the on-demand webinar of our virtual summit on the auto industry, featuring more than a dozen experts and industry panelists who take a deep dive into how the coronavirus is impacting the U.S. auto sector. Watch here.
  • People want to explore the world from their cars during the coronavirus, but many are still cautious. Read more here.
  • How brands can get reopening right — and gain market share, charge a premium, and increase enterprise value. Read more here.

  • Desire to travel has intensified over the past few years, and the top dream destinations are Italy, Canada, Australia, France and Switzerland; however, current risks associated with travel may keep people from reaching these destinations. Read more here.

  • U.S. consumer confidence has ticked slightly higher again — and it remains significantly higher than during the Great Recession, according to the Ipsos Global Consumer Confidence Index. Read more here.
  • How to reopen restaurants with confidence: Tune into our webinar June 2 to figure out which health and safety policies will have the greatest impact on consumer confidence and how these additions will improve trust, loyalty, and profits. Learn more and sign up here.
  • A brand's response to the pandemic will impact shopping intentions for more than half of Americans, according to a new PepsiCo Beverages North America-Ipsos poll. Read more here.
  • Consumers are expected to stick to their COVID behaviors. Here's how brands can ready themselves. Read more here

  • The coronavirus isn’t stopping people from planning vacations this summer — if it’s allowed. Here's who wants to get out the most. Read more here.

  • Here’s what the path back to normal might look like after the coronavirus —  and how brands can help consumers navigate the path to restoration. Read more here.

  • Brands might only have one chance to win back consumers as the economy reopens. Here’s how Ipsos can help. Read more here.

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Research, Insights, and Coronavirus

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  • We asked veterans nationwide how they think the VA system is dealing with the coronavirus — then compared the answers from those using the VA system to those who aren't. Read more here.
  • Signals #7: Our latest research on the coronavirus draws on our latest opinion studies, social listening data and expert analysis around the world. Read the full report here.
  • Ipsos is launching America in Flux, a syndicated U.S.-specific longitudinal, digital ethnography study centered around how behavior and beliefs continue to change during COVID-19 and how they might settle out. Which new behaviors will stick, and which will revert back? Learn more here.
  • In the face of COVID-19 and social distancing, all aspects of the healthcare market research game have changed – the board, the players and the strategy. Read more here.
  • Synthesio is committed to tracking the evolving impact of the COVID-19 crisis, as well as monitoring the long-term effects. Here are some recent highlights of what they’ve learned so far.

  • Read more on research, insights, and coronavirus

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