Diversity in the Creator Economy

As the world becomes more aware of the importance of authentic representation of diverse communities, it’s important to understand not only the changing composition of the population but also the way creators and audiences identify with the world around them. With cross-cultural identities becoming more recognized as indicated by a 276% increase in Americans classifying as multiracial in the US census from 2010 to 2020, consumers expect to see their racial/ethnic group authentically reflected in society as well as the content they are exposed to on social and video platforms. 

Listen in as we share recent Ipsos research on Creators’ experiences and platform’s role when it comes to diversity, equity, and inclusion. Lead by April Jeffries, President, Global Ipsos Ethnography and Immersion, Janet Buczek, SVP Ipsos Media and Entertainment Platforms, Manual Garcia-Garcia, Global Lead Ipsos Neuroscience, this session explores:

• The demographic profile of content creators and what that means for users’ ability to connect with creators like them
• The role of intersectionality among content creators
• The experiences of content creators when it comes to DEI
• The role of modelling behavior and impact on users’ decisions
• Equality vs. equity and why it is this important
• How the voices of those in the margins can be elevated to prompt creativity and innovation
• What platforms can do to promote equity and inclusivity

For more insights on this topic, please download our POV.