Intelligent Product Test Design

By employing sensory product profiles to guide test designs, we expedite product testing, optimize and segment processes, and deliver on our promise of fast and agile research.

Intelligent Product Test Design

The author(s)

  • Ashley Ericksen Vice President, US
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Caught between the ‘insight vs. investment trade-off’ when it comes to product testing? Ipsos is freeing clients from this conundrum while saving them time & money!

Any organization conducting product testing struggles with multi-day, central location evaluations that cover a large number of products – they are expensive, require significant time and resources for planning and can be taxing for respondents. However, these large, multi-product, multi-day evaluations have long been considered necessary for driving foundational and strategic insight, especially when it comes to consumer segmentation.

Therein lies the tension. Caught between the need for robust data and ever shrinking budgets and timelines, teams are often deterred from executing these large product tests, either eliminating them entirely from learning plans or completing far fewer.

View this on demand webinar to hear how Ipsos is employing sensory product profiles to guide test designs, expediting product testing, optimization and segmentation processes, and further delivering on our promise of research that is both fast and agile. As the world’s largest product testing supplier, we think we have a solution that will change the way you think about (and pay for) multi-day product testing in the future.

The author(s)

  • Ashley Ericksen Vice President, US

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