Flights of Fancy: Affluents and their Perfect Getaway

Affluent Americans spent $367 billion dollars on travel in the past 12 months in pursuit of their great passion – travel. In fact, two-thirds of all Affluents say they are always thinking about and planning their next vacation. After having their wings clipped during the pandemic, Affluents took back to the skies last year, and the momentum is there to make this year even bigger.

Listen in as we explore Affluent travel trends. This session features Ipsos’ Tony Incalcatera, Chief Research Officer, and Jesse Peretz, Director of Ipsos Affluent Intelligence, sharing insights derived from our recent research on the types of vacation trips Affluents are planning this summer and how things will differ from the past. Hear more about:

• How generations travel differently
• Travel inspiration and vacation type preferences: long, extended trips vs frequent, long weekends
• The features that are most important when selecting hotel/rental accommodations
• How and why travel expenditures will differ this year
• Whether Affluents plan to disconnect and savor their time away or be tethered to their home and/or office

The Ipsos Affluent Survey has been tracking the financial power of Affluents, along with their media and consumer behavior, for more than 45 years. As a result, we are able to offer an unparalleled understanding of how Affluent Americans think and act – insights critical for all marketers hoping to increase share of wallet among these desired consumers.