Four Ways Demand Spaces Can Ignite Brand Growth
Hear our experts demonstrate Demand Space, our approach that combines people, needs, and context into one segmentation for a more wholesome understanding of your consumers.
Understanding who consumers are and why they buy your products is the foundation for any marketing strategy. But in many categories consumer needs change depending on the situation – and that means context can play a significant role in product choice.
In fact, depending on the category, our research indicates that contextual influences account for over 50% of brand choice drivers.
At Ipsos, we use a unique Demand Space approach that combines people, needs, and context into one segmentation – and yields results that will help you understand and pursue growth opportunities through a multi-dimensional lens.
Revisit our on demand webinar as our experts share insights into how you can leverage Demand Space research to:
- Define the best portfolio strategy for your brands
- Uncover opportunities for new product development/new markets
- Reposition your brand and stay relevant with consumers
- Target consumers based on who they are and how and why they use products
