How to predict, measure and optimize the success of your brand

Brands can no longer force-feed us a plethora of products we don’t need. To succeed, brands must transform us and the world we live in. In this session, WSJ Bestselling author and UCLA adjunct Emmanuel Probst shares the key learning outcomes from his new book Assemblage – The Art and Science of Brand Transformation. Emmanuel also highlights Ipsos’ latest research on building successful brands by shaping expectations, integrating context and acting with empathy.

Revisit our on demand webinar to hear more about:

1. What are the personal, social and cultural attributes brands must combine to stand out
2. How to shape expectations, integrate context and act with empathy
3. How to gather, combine and analyze disparate data sets and insights to deliver a personalized, human-centric brand experience