Insights Hub

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  Polling Publication

  Which Olympic event will be the next ratings medal-winner?

  If Olympic events won medals themselves, figure skating would of course take the winter gold. Across the world it reigns as the most popular event, according to an Ipsos Global Advisor study of 27 nations. In the U.S., hockey takes the silver. In Canada those ranks are reversed. Canadians are as excited about hockey as any nation is excited about any event, according to the survey results.

  02.08.18
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  Brand Influencers Publication

  The Story Behind the Story

  People are complicated. Ipsos shares examples from recent projects to illustrate the value of considering multiple perspectives when talking to consumers.

  02.08.18
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  Government Survey

  Reuters/Ipsos Data: Core Political (2/7/2018)

  President Trump's approval rating holds steady, and healthcare remains top priority issue for Americans.

  02.07.18
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  Loyalty Publication

  Get Fair or Fail

  Do you know which incidents are critical, which customers are expendable and what the most suitable, cost-effective response or intervention will give your brand a competitive advantage?

  02.07.18
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  Immigration Survey

  Americans' Views on Immigration Policy

  An Ipsos poll on behalf of NPR

  02.06.18

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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  Advertising Publication

  How Tide Cleaned Up at the Super Bowl

  One of the greatest parts of brand research is that there is always a little bit more to the story than the data first suggests.

  02.05.18
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  Advertising Survey

  Tide ad scores highest on inaugural Ipsos Neuro Super Score

  First real time biometric ranking of all commercials during the big game

  02.05.18
• Polling Survey

  What Worries the US – January 2018

  Although Americans are more positive than the rest of the world, we are still mostly pessimistic: Results from the January 2018 Ipsos What Worries the World Study

  02.01.18
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  Innovation Publication

  Does Byron Sharp’s Philosophy Work for Innovation?

  Can marketers use Byron Sharp’s principles to help them launch successful innovations?

  02.01.18
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  Government Survey

  Reuters/Ipsos Data: Core Political (01/31/2018)

  President Trump's approval rating has jumped to 41%

  01.31.18
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  Corporate Survey

  Ipsos UU Announces Two Senior Leadership Appointments in the U.S.

  Heather Carruthers takes the role of President and Rob Hernandez is Appointed as Senior Vice President

  01.31.18