The Ipsos AI Monitor 2024
Is Artificial Intelligence a friend or a foe? In our latest report we explore changing attitudes towards usage of AI, where AI will have the biggest impact, and what a future with AI looks like.
In our third annual Ipsos AI Monitor we explore changing attitudes towards usage of AI, where AI will have the biggest impact, and what a future with AI looks like.
Key findings include:
- Globally people are both excited and nervous about AI. Fifty-three per cent say they are excited for products and services that use AI, compared to 50% who say AI makes them nervous. Asia is where excitement is highest while the Anglosphere and Europe are most sceptical.
- Humans are viewed as more likely to discriminate than AI. In 29 out of the 32 countries surveyed more people think humans are more likely to discriminate against other people than AI is. Ireland is the only country where people are more likely to say they trust people to discriminate less than AI
- AI expected to make disinformation worse. Thirty-seven per cent on average think AI will make disinformation on the internet worse, while 30% think it will be better. In three countries – Sweden, Australia and New Zealand – do a majority think it will make disinformation worse.
- Knowledge about AI highest among the young. Sixty-seven per cent across 32 countries say they have a good understanding of AI. This rises to 72% for Gen Z and 71% for Millennials 71%, while only 58% of Baby Boomers say they have a good understanding of AI.
- People more likely to think AI will make their job better. Thirty-seven per cent think AI will make their job better compared to 16% who say it will get worse. However, 36% expect AI to replace their job in the coming years, with those with a higher level of education most concerned.
