Ipsos/RBC Consumer Outlook Index: August 2014

Washington, DC - August's RBC Consumer Outlook Index shows slight upward movement this month, up 1.0 point from last month, however the overall trend of stability continues. Since January of this year, the overall index score has consistently stayed between 50 and 52 points. This month shows predominant increases and one notable decrease.

The overall RBC Consumer Outlook Index shows overall confidence at 51.5, up 1 points from last month.

  • The RBC Jobs Index is down slightly from last month with a score of 58.7, decreasing for the first time since April of this year.
  • The RBC Current Conditions Index shows upward movement, up 2.4 points to 42.5, the highest score observed this year.
  • The RBC Investment Index shows the most improvement with a score of 46.3, up 2.7 points since last month.
  • The RBC Expectations Index is mostly unchanged from last month's score of 59., with a score of 60.3 this month.
  • The RBC Inflation Index has dropped again after last month's slight uptick. The current score of 79.4 is the lowest score we've seen since March of this year.

These are findings of an Ipsos online poll conducted July 25-28, 2014. For this survey, a national sample of 1,006 adults from Ipsos' U.S. online panel was interviewed online. Weighting then was employed to balance demographics and ensure that the sample's composition reflects that of the U.S. adult population according to Census data and to provide results intended to approximate the sample universe. Statistical margins of error are not applicable to online polls because they are based on samples drawn from opt-in online panels, not on random samples that mirror the population within a statistical probability ratio. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.

For more information on this news release please contact:

Chris Jackson Research Director Ipsos Public Affairs 202.420.2011 [email protected]

About Ipsos Public Affairs

Ipsos Public Affairs is a non-partisan, objective, survey-based research practice made up of seasoned professionals. We conduct strategic research initiatives for a diverse number of American and international organizations, based not only on public opinion research, but elite stakeholder, corporate, and media opinion research.

Ipsos has media partnerships with the most prestigious news organizations around the world. In Canada, the U.S., UK, and internationally, Ipsos Public Affairs is the media polling supplier to Reuters News, the world's leading source of intelligent information for businesses and professionals. Ipsos Public Affairs is a member of the Ipsos Group, a leading global survey-based market research company. We provide boutique-style customer service and work closely with our clients, while also undertaking global research.

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About Ipsos

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks third in the global research industry.

With offices in 86 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.

Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.

Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of e1,712,4 million (2 274 M$) in 2013.

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