Understanding Today's Global Investors with Ipsos Global Influentials
  • Ipsos
  • News Hub
  • Understanding Today's Global Investors with Ipsos Global Influentials
Understanding Today's Global Investors with Ipsos Global Influentials

Understanding Today's Global Investors with Ipsos Global Influentials

Ipsos launches 'Understanding Today's Global Investors', the Ipsos Global Influentials 2026 Investment Report

Discover how to enhance financial strategies and engagement among high-net-worth individuals with Ipsos Global Influentials

Your data tells what investors do. This report reveals why.
Financial institutions excel at personalisation, leveraging transactional data, behavioural insights, and sophisticated CRM strategies. Yet the attitudes, motivations, and lifestyle factors that truly drive investment decisions often remain hidden in internal datasets. The Ipsos Global Influentials 2026 Investment Report, 'Understanding Today's Global Investors', bridges that gap, delivering a comprehensive view into investor mindsets, financial behaviours, spending patterns, and media consumption across 43 markets.

Order Your Copy of the Report Now  

Six Investor Personas Decoded
Based on nearly 93,000 interviews with high-net-worth individuals across 43 markets, our proprietary Investment Segmentation identifies six distinct investor profiles based on mindset, risk appetite, and financial priorities: 'Security Seekers', 'Pragmatists', 'Unengaged', 'Optimisers','Impact Investors' and 'Risk-Takers'

What’s Inside the Report

  • In-depth segmentation: Understand investors by motivation and uncover what truly drives their financial decisions.
  • Global financial outlook: Discover how Global Influentials are shaping market trends, trading habits, and ESG policies.
  • Actionable strategies: Engage with clients based on their attitudes, motivations, and financial priorities, developing mindset-led approaches that address their needs and aspirations.

Why Buy this Report?
The Ipsos Global Influentials 2026 Investment Report complements and sharpens your existing retention and acquisition strategies with external, robust and independent data that only Ipsos can provide. Ipsos Global Influentials' rich source of insights enables you to gain stronger client relevance, retention, and growth. 

The report is available now as an off-the-shelf report for immediate insight.

Order Your Copy of the Report Now  
 

Need a custom analysis? Contact our regional experts for bespoke, market-specific insights:

About Ipsos Global Influentials
The Ipsos Global Influentials survey is Ipsos’ exclusive resource for understanding the behaviours and attitudes of the world's most affluent consumers and company leaders. Representing 322 million influential individuals in households in the top 20% of income across 43 markets, IGI covers 1,500 products, 800 media brands, and over 150 psychographic measures.

Contact

  • Nathalie Sodeike
    Service Line Lead Audience Measurement, Syndicated Media and Director Global Affluent Survey, Netherlands

Related news

  • The Ipsos Mobility Report 2026
    Society Survey

    The Ipsos Mobility Report 2026

    The Ipsos Mobility Report is a 31-country study which explores consumer attitudes to the future of mobility, public transport and road safety. See how the U.S. compares.
  • Ipsos Data Drops: How Americans feel about AI shopping agents
    Shopper Survey

    Ipsos Data Drops: How Americans feel about AI shopping agents

    Only a third of Americans open to agentic shopping would prefer to use the payment method already on file with a retailer if other options would save money or bring rewards — presenting a new opportunity for payment providers to increase share and disrupt the status quo.
  • Impacts of Multinational Corporations
    Business Survey

    Impacts of Multinational Corporations

    In our latest Ipsos Global Reputation Monitor, we explore the impact of companies’ 'homes' on how they are perceived by citizen-consumers around the world.