Know the New America: Insights to Activate

POINT OF VIEW

Election Day 2024 revealed a different face of America — one not often seen in corporate boardrooms, the Acela corridor, or elite gatherings like Davos.

This new America is defined less by the old partisan divides or grievance-laden populism of previous years. Instead, it reflects a realignment that blends cultural energy with a renewed focus on fundamental freedoms: fairness, free speech and individual autonomy.

For business leaders, these values are not just political talking points; they are essential to understanding consumer expectations, workforce dynamics and the broader economic landscape. The assumptions that once guided corporate decision-making — about stability, institutional trust and clear market segmentation — no longer hold. Companies now operate in a landscape where consumer priorities, business norms and public expectations are rapidly evolving.

How do we best listen and what do we listen for? What tools and insights can we use to unpack this complex and rapidly changing environment?

Read on as we detail what brands and specific sectors, like CPG, retail, tech, and healthcare, need to know about developments in public opinion. By listening and learning, the private and public sector can be best positioned to respond by serving their clients and citizens during this time of change.