Food Channel Blurring is Today’s New Omnichannel

Discover insights to drive innovation given major behavioral changes in how we obtain, prepare and consume food.

The author(s)

  • Wendy Wallner Senior Vice President, Client Officer
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The pandemic has been a catalyst for major changes in how we obtain, prepare and consume food. And based on a recent Ipsos research, many of those changes are sticking even as COVID concerns and constraints wane.

In our latest paper, we share detailed data exploring changes in dining habits, interest in ghost kitchens, grocery take-out experiences, and more.

Further, we provide tips to help brands leverage these new trends and optimize market share in new and developing areas of growth – primarily in cooking, snacking and delivery.

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The author(s)

  • Wendy Wallner Senior Vice President, Client Officer

Consumer & Shopper