From Appetizers to Apps: The Rise of Tech in Food

Great food, while important, won’t be enough to guarantee success after the pandemic. Restaurants will need to constantly evolve their frictionless user experience to thrive.

The author(s)

  • Alyson Heffernan Senior Vice President, Innovation
Get in touch

Tech-led business models are here to stay for the restaurant industry. During the pandemic, the need to eat and our desire to dine out was a constant, but in most cases, local level restrictions prevented us from dining in-person entirely. Restaurants that weren’t already digitally orientated had to adapt quickly. Ordering food from our mobile phone has now become an integral part of our life, making it as important to the restaurants’ financial models as tasty dishes.

Having great food, while obviously important, still won’t be enough to guarantee success even after the pandemic passes. Ordering food on our mobile devices is likely here to stay, and ensuring customers have a great tech experience will be critical for players in the food industry to thrive. Restaurants will need to constantly evolve the user experience post-pandemic to ensure they are offering the right services in a way that is as frictionless as possible for their customers. But remember, the tech is just a means to a (hopefully delicious) end. Most people don’t want technology for the sake of technology. They want solutions that make their lives easier, and tastier. Download our detailed paper for research, insights, and tips.

Download

The author(s)

  • Alyson Heffernan Senior Vice President, Innovation

Consumer & Shopper