What’s Next – Telecommunications New Consumer Mindsets

Leveraging behavioral science-driven mindsets is more important than ever – look to update your segmentation, create engaging digital and brick and mortar experiences, and connect offers on an emotional level.

The author(s)

  • Mike Bellmont Senior Vice President, US
  • Beth Ritchey VP—Client Officer
  • Chris Summers Director, U.S. Behavioral Science Center
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At the outset of the pandemic, telecom providers reacted quickly and have played a critical role in the adoption of new consumer habits for things that are at the core of daily life—staying in touch with family and friends, new ways of working, how students attend school, and the content people consume. As vaccinations increase and consumer confidence increases, what will this mean to the telecommunication industry?

In this paper, we share detailed data and insights illustrating ways to uncover the mindsets of your customers and prospects in order to tailor your offer, customer experience and messaging. Ensure that your portfolio and digital strategy are in sync with new market needs, and create seamless continuity for your consumers to continue their new (online) behaviors that helped them “survive” the pandemic.

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The author(s)

  • Mike Bellmont Senior Vice President, US
  • Beth Ritchey VP—Client Officer
  • Chris Summers Director, U.S. Behavioral Science Center

Consumer & Shopper