Hear Ipsos’ Virginia Weil and our partner, Big Sofa, discuss ways video is expanding and evolving in the context of market research and insights.
In their presentation ‘Video Doesn’t Lie’, they share two case studies highlighting product usage over time and behavioral observation. Specifically, they discuss how video data is used on different types of studies to gather insights that researchers never imagined possible.
Today’s digital consumers have opened the doors into their personal lives by posting videos of themselves on social media, sending videos via mobile, and even submitting videos to market research companies! The great news is that these recordings are high-quality, in-the-moment and completely behavioral-based.