Data Privacy


Privacy is important to Americans. Here's the data they're worried about.

Two in three Americans, across party lines, believe the government collects too much data about them, according to new data from the Ipsos Consumer Tracker.
Data Privacy Survey

Everyone is concerned about data privacy, but the affluent are the most concerned

When it comes to their attitudes and expectations around data privacy, most Americans already expect the worst, according to the Ipsos Consumer Tracker.
Polling Survey

Americans are greatly concerned about social media’s impact on children

New Knight Foundation poll conducted by Ipsos also finds that there is less concern about censorship on social media
Society Survey

Internet users’ trust in the Internet has dropped significantly since 2019

Online users want better control over how their personal data is collected, used and sold.

Americans appreciate the benefits of the tech industry, but express concerns about social media

Two Ipsos surveys investigate impressions of the tech sector, possible solutions to the problems the industry faces, and how partisanship impacts both.

Most Americans say it is increasingly difficult to control who can access their online data

However, new Ipsos poll finds few are taking many steps to protect their personal information online
Data Privacy Publication

Public More Open to Tech Companies Sharing their Data – But There’s a Limit

Caution Ahead: 71% of consumers would stop doing business with a company if it gave away sensitive information without permission.
Data Privacy Publication

Disruptive technologies: How data is collected when you can’t get on the ground

Remote sensing – satellites, drones, social listening & AI – are changing the way we collect data.
Government Publication

A World of Research: 2019 in review

Looking back at what Ipsos research and analysis has told us about the world in the past year.