Data Privacy

Consumer Behavior Survey

Half of Americans report being a victim of a scam or identity theft in the last year

The number of Americans who say they have been the victims of a scam has increased 10 points in the last year, according to the Ipsos Consumer Tracker

04.13.26

Consumer Behavior Survey

Are Americans privacy nihilists?

A sizeable majority of Americans (85%) say that they “just assume companies are always tracking data about me,” according to the Ipsos Consumer Tracker

10.29.25

Chart showing that 68 percent of independent voters say the government collects too much data about them

Consumer Behavior Survey

Privacy is important to Americans. Here's the data they're worried about.

Two in three Americans, across party lines, believe the government collects too much data about them, according to new data from the Ipsos Consumer Tracker.

05.12.25

90% of high-income Americans “just assume companies are always collecting and tracking data about them”

Data Privacy Survey

Everyone is concerned about data privacy, but the affluent are the most concerned

When it comes to their attitudes and expectations around data privacy, most Americans already expect the worst, according to the Ipsos Consumer Tracker.

10.21.24

86 percent of Americans are concerned about children and social media

Polling Survey

Americans are greatly concerned about social media’s impact on children

New Knight Foundation poll conducted by Ipsos also finds that there is less concern about censorship on social media

02.06.23

Society Survey

Internet users’ trust in the Internet has dropped significantly since 2019

Online users want better control over how their personal data is collected, used and sold.

11.14.22

Public opinion Survey

Americans appreciate the benefits of the tech industry, but express concerns about social media

Two Ipsos surveys investigate impressions of the tech sector, possible solutions to the problems the industry faces, and how partisanship impacts both.

02.14.22